Turns out Ruben Amorim could survive losing against lower-league opposition. He weathered losing a crucial continental showpiece against a particularly poor Spurs sides in living memory. He could survive losing at home against West Ham and Wolves, a lowly league position, his rigid approach, squandering the team's most promising homegrown talent, a poor winning percentage, labeling his team the worst in Manchester United history. Yet, there existed a single opponent with whom Ruben Amorim was not permitted to dance. You come at the sporting director, and you best not miss.
Unfortunately, similar to numerous Premiership defender in Blackburn’s championship campaign, Amorim took on Jason Wilcox and seems to have failed. The most casual observer can see the paradoxical situation: a coach who frequently berated at his players for losing one-on-one duels succumbing in the face of the intense pressure and animal charisma of one of England's top division's most intimidating sporting directors.
And frankly, this entire painful saga seems to paint Jason Wilcox in a whole new light. Perhaps it might have been easy, given his brief stint in a similar role with the Saints, to regard Jason Wilcox as merely a functionary in the United exoskeleton: an individual whose appointment was due as much to his friendship with ex-colleague a fellow executive rather than any verifiable talent. How mistaken we all were. By masterfully outsmarting United’s feted manager, as he outmanoeuvred the unfortunate a previous executive before him, Jason Wilcox has demonstrated as one of the sport’s true generals: a tactical intellect that United’s mid-table rivals will now be rightly wary.
To illustrate, it was the director who having been part of the hierarchy that appointed the 3-4-3 fundamentalist Amorim in the first place, played a key role in attempting to convince him to ditch his beloved formation. Naturally, these pleas met a certain resistance. But perhaps these judgements hold greater authority when delivered from the mouth with the unimpeachable football pedigree he possesses, holder of international appearances and a role in a championship team decades past.
Maybe eventually he might agree to outline his reasoning to the rest of us. Perhaps at some point he might be asked why Amorim is walking away with full compensation, with no compensation reduction clause in place. But Jason Wilcox seldom speaks publicly, for excellent reasons. The true intellectuals of this sport – men like him – function on a plane exceeding our mundane comprehension. Were he to speak, most likely all we would hear is a series of high-frequency signals and complex calculations. Desiring an explanation is not the same as being prepared to comprehend it.
Naturally, in training our focus on Jason Wilcox we are obscuring the true genius behind the club's current leadership. The director is, after all, merely executing the directives of his ultimate superior the billionaire owner, who in private has made very clear his preference for a four-man defense. According to reports, the owner has also suggested playing Bryan Mbeumo as a right wing-back. The owner is eager for United to embrace data science and metrics. According to ESPN, in an executive meeting early in his minority ownership, he declared that United’s style to football “shall be determined by this group”.
Ultimately, Ratcliffe is a specialist in this technical footballing stuff, leveraging his previous experience in petrochemicals and yachting. Above all he remains immensely wealthy, and as we all know, the rich are the best of us: more insightful, more wise, more tactically astute, fundamentally superior. Whom else would you trust to manage an enlightened programme of cost-cutting, the building of a new stadium that looks similar to someone’s leftover knitting, the signing of Benjamin Sesko?
This represents a shift that is becoming prevalent at the elite levels of the game. For decades, teams mistakenly entrusted major sporting choices to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once feasible for an up-and-coming, visionary coach with a philosophy and drive to go into a club and implement their plan supported to fruition. But how many businesses have these guys established? What number of large-scale layoffs have they managed? Far preferable to invest genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with impressive professional resumes. Better by far to decide the strategy by the directors and appoint someone who can tailor their methods accordingly. If managers were formerly chefs, they are now more like Deliveroo drivers: not creating the food, yet ultimately answerable should it be delivered cold or fails of the box.
Nowadays, a coach's role has become not about crafting the philosophy and more about marketing it: the front-facing representative of the operation, the visible figurehead of an organisation they have minimal power to influence. Enzo Maresca leads a team of very young players into the Champions League and wins two medium-sized trophies, and effectively gets sacked for speaking out. Wilfried Nancy finds his standing damaged while those individuals who appointed him live to blunder another day.
And perhaps in a small way this represents corporate governance in action: the elevation of a gilded overclass who can never be wrong, whose decisions are always sacrosanct, whose errors can always be resolved by sacking without justification. Appoint the system coach only to dismiss him for playing excessively that system. Hire the process guy and later bin them for taking too long. And most importantly be grateful; for your modest increases in ticket costs, for the latest summer signings, for the reality that the adults – however well qualified – are in charge.
Elara Vance is a digital strategist with over a decade of experience in tech consulting, specializing in helping UK businesses navigate digital transformation and IT innovation.