The city of the Bay Area city has initiated legal proceedings targeting ten leading food manufacturers on Tuesday, accusing them of deliberately marketing highly processed foods that are associated with a increase in major chronic diseases.
City attorneys contend that the companies' tactics resemble those once used by the cigarette manufacturers. Officials state that municipalities are now forced to bear the significant medical expenses linked to these products.
Corporations such as Kraft Heinz and PepsiCo are accused of purposefully promoted habit-forming and unhealthy items in violation of California laws concerning unfair competition and deceptive practices, according to the filed complaint.
Mondelez and the other named companies have not immediately respond to requests for comment about the allegations.
Their product lines range from biscuits and candies to breakfast foods and snack bars.
"These companies engineered a public health crisis, they profited handsomely, and now they must be held accountable for the damage they have inflicted," said San Francisco City Attorney David Chiu in a public announcement.
Sarah Gallo, a top official of product policy at the Consumer Brands Association, stated that an "agreed upon scientific definition" of these food products is not established.
"Trying to classify foods as harmful simply because manufactured, or demonizing food by ignoring their complete nutritional profile, deceives consumers and worsens health inequalities," Ms Gallo commented.
Manufacturers, she added, are introducing new products with more protein and fibre, reduced sugar and salt and free from artificial coloring.
The legal action, filed in San Francisco Superior Court and one of the first of its type, contends that the growing availability of ultra-processed foods has occurred alongside a "dramatic increase" in weight issues, blood sugar diseases, cardiovascular illness, cancer and other chronic illnesses.
"This case is about food products with concealed health harms," the filing declares.
The city is requesting financial damages and a statewide order forcing the food giants to alter their "misleading" marketing tactics.
Concern about highly manufactured food has emerged as an area of consensus among some progressive politicians and federal health officials, even as they remain divided on other positions.
In April, the federal health chief stated that the United States would, for example, prohibit eight commonly used artificial food dyes.
The health secretary and his public health campaign have also urged companies to remove ingredients such as high-fructose syrup, vegetable oils and artificial dyes from their products, linking them to health problems.
A number of food companies have publicized reforms to their formulas recently. A leading soda company this summer agreed to use natural sugar in its beverages sold in the United States.
San Francisco's lawsuit is the initial brought by a public authority over manufacturers' deliberate marketing of these types of foods.
However recently, a court in another state dismissed a separate complaint brought by an individual who alleged processed foods led to his health diagnoses.
Elara Vance is a digital strategist with over a decade of experience in tech consulting, specializing in helping UK businesses navigate digital transformation and IT innovation.